Archive for the ‘movies’ Category

Transmedia Startup with Blockchain Hook Raises $1MM in DIY Bitcoin Campaign

Entertainment Company Back to Earth Productions Sets Records with Bitcoin Crowdfund

Albuquerque, April 28​th​, 2017 – ​University of New Mexico student Clay Space raised 750 Bitcoin (over $1 Million at closing) in less than 48 hours to fund a multi-platform storytelling project designed to entertain and engage its audience through film, graphic novels, an alternate reality game (ARG), blog, mobile apps, and other media.

Space pioneered a fresh approach to the traditional crowdfunding model that is a cross between an IndieGoGo-style fund-raising campaign and an Initial Coin Offering, the cryptocurrency version of crowdfunding.

Kevin Schulmeister, co-founder of ShadMeister Productions says, “This could revolutionize the way that films pursue money in the future. A media project funded with cryptocurrency is still very unique, and I think we’ll begin to see a shift towards alternative forms of crowdfunding after this.”

Back to Earth Productions, founded by Space, will produce Interactive Fiction, also known as Transmedia Storytelling. This genre is characterized by the integration of ARGs, short stories, web series, mobile apps, feature films, graphic novels, and other entertainment mediums available at the time. Notable Transmedia Projects include Why So Serious, Year Zero, and I Love Bees.

“The goal of Back to Earth is to entertain a wide audience and to introduce crypto to new people,” says Space. “We believe this project has a little something for everyone because you can enjoy a piece of it, like the web series or mobile game, or become fully engaged in the community on Telegram, in the ARG, and with the mobile app.” The first elements of the story will be told in a graphic novel, which is slated for release in early May.

Back to Earth is the first Transmedia Project to incorporate its own digital token, StarCredits (STRC), which operates on the Ethereum blockchain. STRC will be used to increase engagement in the ARG and mobile app and allow the audience to influence the story. Participants of the crowdfund received StarCredits for their donation, as well as a “Golden Ticket” that remains a bit of a mystery.

Crisis at Blockbuster

Let's rent a movie!

Dan Hegelman stood in the aisle, turning the DVD over in his clammy sweaty hands. “Look at that little stinker,” Hegelman thought to himself, and then his beady little eyes shot up suspiciously to check if anyone was looking at him. “Well look at little Miley Cyrus, all growned up,” the balding, overweight, almost 29-year-old thought as he read the title, “Hannah Montana: The Movie”.

“Hmmmm,” the 325 pounder pondered while he cleared his throat, adjusted his ball cap, pushed his glasses back nervously, and mouth-breathed.  He could have passed for 42.

Turning the DVD over he read the back.  “Gosh she’s cute,” the unemployed community college drop out thought aloud. Dan wrinkled his nose.  “How long have I been wearing these sweatpants?” Dan thought, sniffing.  “At least a week, mmmm, when was the last time I bathed?…hmmmm…hmmmmm, I don’t know…”

Dan put the DVD back and continued walking around.  Just glancing through movies, not with anything particular in mind, he spied it…and with a surprised grunt the large man snatched up the latest High School Musical, the last one on the aisle, he couldn’t believe his luck.

“Sweet!” Dan thought as he made his way to the register.  “Someone must have just returned it.”
Grabbing some Milkduds on his way out he stopped at the Hannah Montana cut out.  Something in her eyes suggested something that made him think twice, but his mom had only given him 5 bucks.  He hurried to the register and checked out.
On the drive back, in his grandpa’s ’91 Mustang, Dan thought how he would have the apartment all to himself.
Life was good for Dan Hegelman.